I'm a product and design executive with over two decades of experience shaping product strategy through design — spanning UX, UI, design strategy, brand and marketing design, and design team development. I currently serve as VP of Design at Candex, a fintech platform enabling enterprises to engage, track, and pay their partners for goods and services, where I've led both product and design functions at the executive level.
Prior to Candex, I was a founding team member at Jiff, a healthcare benefits platform, where I helped set product and design direction from day one, built an agile design team from the ground up, and cultivated a design culture deeply woven into the fabric of the organization.
VP of Design · San Francisco, CA & Basel, CH · 2019 - Present
Joined the executive team and initially led the product function alongside design, defining the strategy behind solutions that help enterprise clients engage, track, and pay their trade partners. As I relocated, product leadership remained in the US office; I evolved into leading design while remaining closely engaged with the CEO, Chief R&D Officer, and VP of Product to shape product direction and keep our solutions grounded in genuine user needs.
Designer in Residence · San Francisco, CA · 2018 - 2019
Partnered with NFX's product development team to apply Network Effect principles to product design.
VP of Design · San Francisco, CA · 2017 - 2018
Joined the leadership team following Castlight's acquisition of Jiff, leading design for the combined company. Drove the newly merged product vision, led the rebrand of Castlight's identity, and established design culture within the new organization.
VP of Design · Mountain View & Oakland, CA · 2010 - 2017
Founding team member who set design principles for product and brand, built and scaled the design function, and served on the executive team shaping company direction. Early products earned recognition as a finalist at TechCrunch Disrupt Battlefield (2011) and SXSW Accelerator (2012), and won the DC to VC HIT Startup Showcase (2011).
Designer in Residence · San Francisco, CA · 2010 - 2011
Served as strategic creative partner to the CEO and CTO across the startup incubator's portfolio, shaping concepts and design execution for Davia.com, Monday.com, Medpedia, and PlacePop/Spot.
Director of Design · Redwood City, CA · 2008 - 2010
Directed design efforts within the product management team, translating business objectives and technical requirements into design solutions for an online marketplace connecting users to publisher content worldwide.
UI Design Manager · San Francisco, CA · 2007 - 2008
Led a UI design team for one of Samsung's six global design offices, building an experience-centric design practice to support Samsung's expansion into integrated consumer electronics. Products: Samsung LifeDiary, B2B Printer Experience, InfoLink.
SR UX Designer · San Francisco, CA · 2004 - 2007
Designed and applied UI patterns to advance the brand's product experience. Products: Flex 2.0, Breeze 5.0, 601 Townsend's AV Control Panels.
Interaction/User-Centered Designer · San Francisco, CA · 2001 - 2004
Led user research across projects, translating findings into interaction models and managing project delivery. Products: Sony Connect Music Store, Sony Cable-Card HD DVR (DHG-HDD)
Interaction/User-Centered Designer · San Francisco, CA · 2000 - 2001
Integrated user-centered design practices within interaction design and information architecture for clients including Netflix, Hewitt Associates, Barclay Bank, and Ocean Conservancy.
Chicago, IL. 1999
Master of Design: Human-Centered Communication Design track. IBM Fellow.
Chicago, IL. 1997
Bachelor of Architecture, High Honors Graduate
Design Management, Product Management, UI Design, Ethnographic Research, Information Architecture, Design Planning, Rapid Paper Prototyping, Electronic Prototyping (Flash, HTML)
20060080716 Method and apparatus for navigating video content
20050216935 Filter criteria and results display apparatus and method
20050213928 Method and apparatus for managing video storage
20050108756 Interactive program guide with preferred items list apparatus and method
20050108755 Multi-source programming guide apparatus and method
20050108752 3-Dimensional browsing and selection apparatus and method
20050108750 Candidate data selection and display apparatus and method
20050108749 Automatic content display apparatus and method
20050108748 Display filter criteria and results display apparatus and method
20040002920 Managing and sharing identities on a network
20030233399 Initializing relationships between devices in a network
20030191720 Electronic tracking tag