I am a design executive with over two decades of experience and deep knowledge of design strategy, user experience, user interface, brand & marketing design, and design team development. Currently VP Product and Design at Candex, a fintech solution enabling enterprises to engage, track and pay their partners for any goods and services.
Prior to Candex, I was a founding team member at Jiff, a health care benefit platform, where I led the design functions and operations, built an agile design team, and grew a lasting design culture that was deeply integrated into the entire organization.
VP of Product · San Francisco, CA · 2019 - Present
Helping enterprises to engage, track, and pay their trade partners.
Designer in Residence · San Francisco, CA · 2018 - 2019
Working with the NFX product development team to apply various Network Effect principles in product design.
VP of Design · San Francisco, CA · 2017 - 2018
Through acquisition of Jiff by Castlight Health in March of 2017, I joined the leadership team to head its design team and functions. The immediate efforts were focused on envisioning the combine company’s product vision, rebranding Castlight’s identity and establishing design culture within the new organization.
VP of Design · Mountain View & Oakland, CA · 2010 - 2017
As a founding member, I set design principles for our products and brand, built and grew the design team and functions, and was part of the executive team that drove the direction of the company’s business which led to acquisition by Castlight Health. During our exploration phases, one of the apps we produced was selected as one of the finalists for 2011 TechCrunch Disrupt Battlefield, a finalist at 2012 SXSW Accelerator and the winner of 2011 DC to VC HIT Startup Showcase.
Designer in Residence · San Francisco, CA · 2010 - 2011
Provided strategic and hands-on design support for the various portfolio companies Ooga Labs collaborated with. Applying agile design thinking in a fast pace and iterative startup environment.
Director of Design · Redwood City, CA · 2008 - 2010
As an integral part of the product management team that works closely with the CEO and the engineering team, I directed and managed MyWire's design efforts in order to translate business objectives and technical requirements into compelling design solutions. With the goal of connecting users to high-quality digital content from various publishers around the world, MyWire's design approach focused on creating an online marketplace for its partners' content and makes it easy to be discovered.
UI Design Manager · San Francisco, CA · 2007 - 2008
I managed and led a UI design team for one of Samsung's six global design offices. My objective was to establish an experience-centric design practice that would assist Samsung in expanding its capabilities from traditional consumer electronics manufacturer to become the leading producer of integrated consumer electronic solutions. Products: Samsung LifeDiary, B2B Printer Experience, InfoLink.
SR UX Designer · San Francisco, CA · 2004 - 2007
As a member of the Experience Design group, my work's objective was to identify, design/architect and apply UI patterns in order to advance Macromedia's brand through the experience users have with its products and the experience those products help them create. Products/projects: Flex 2.0, Breeze 5.0 and 601 Townsend's AV Control Panels.
Interaction/User-Centered Designer · San Francisco, CA · 2001 - 2004
As lead user-researcher within the interaction design team, my responsibilities in various projects include: designing and conducting research initiatives, transforming research findings and product requirements into appropriate interaction models, and leading and managing projects. Completed projects cover areas of: wireless communication, media-entertainment management, home-server services, peer-to-peer solutions and others. Products/projects: Sony Connect Music Store, Sony Cable-Card HD DVR (DHG-HDD)
Interaction/User-Centered Designer · San Francisco, CA · 2000 - 2001
A member of an interdisciplinary team whose main responsibility is to integrate user-centered design practices within the framework of interaction design and information architecture. Clients: Netflix, Hewitt Associates, Barclay Bank, Ocean Conservancy and others.
Chicago, IL. 1999
Master of Design: Human-Centered Communication Design track. IBM Fellow.
Chicago, IL. 1997
Bachelor of Architecture, High Honors Graduate
Design Management, Product Management, UI Design, Ethnographic Research, Information Architecture, Design Planning, Rapid Paper Prototyping, Electronic Prototyping (Flash, HTML)
20060080716 Method and apparatus for navigating video content
20050216935 Filter criteria and results display apparatus and method
20050213928 Method and apparatus for managing video storage
20050108756 Interactive program guide with preferred items list apparatus and method
20050108755 Multi-source programming guide apparatus and method
20050108752 3-Dimensional browsing and selection apparatus and method
20050108750 Candidate data selection and display apparatus and method
20050108749 Automatic content display apparatus and method
20050108748 Display filter criteria and results display apparatus and method
20040002920 Managing and sharing identities on a network
20030233399 Initializing relationships between devices in a network
20030191720 Electronic tracking tag